About Joe

Updated September 28, 2026

  • Entrepreneur and Creator

I’ve been building and operating businesses serving regulated industries since 2010. Today, I also document what I’m learning, build and share practical internet programs, and work through real business and communication roadblocks.

Serving regulated Industries since 2010

Companies

Ingredient Depot

Founded in 2010. We deliver chemicals to companies, entrepreneurs, and governments that keep North America turning — the manufacturers and creators behind the products we use every day.

Art Pharma®

Our work with iodine and potassium iodide has evolved through several stages, beginning with early preparations sold on eBay in 2010. Since 2014, products are offered as government-authorized supplements manufactured privately.

Creating Programs and Building Communities

Road To Live Series

An original live YouTube series focused on working through complex messaging, multi-entity content delivery, content creation at scale, and shyness or fear of public speaking. The program includes 60+ videos on YouTube, along with supporting resources available on my website.

Creating Programs and Building Communities

Road To Life Series

A series focused on working through difficult business and personal decisions. The series aims to separate personal pressures from difficult business decisions so we can see the full picture and identify the right next steps.

Articles & Resources

Published on this site and shared across social platforms, these articles document the work and the lessons learned along the way, with the aim of opening discussion.